Mobile Advertising Network Expands With New Members
Phones aren’t just for communication. They’re also valuable advertising platforms. In fact, several leading U.S. media companies have joined the Nokia Media Network, which has a potential global audience of 3.3 billion consumers with mobile devices. Fox News, the A&E Network the Bio Channel, the History Channel, and the Hollywood Reporter are now part of the network.
“We advertise on the Nokia Media Network for its brand-safe, high-performance media and its ability to reach our target audience,” said Larry Shapiro, executive vice president of mDisney, which has been running Disney mobile Web advertising on the Nokia Media Network.
The partnership also includes media companies like Reuters, CNET, Agence-France Press, Unidad Editorial, Hearst, and Accuweather. Operators like Sprint and Airtel as well as Nokia’s own Nokia.mobi service are part of the network as well.
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