VIDEO: Latest products using ultra low-power displays from Qualcomm

Qualcomm and Freestyle Audio revealed the design for a waterproof MP3 player featuring a color mirasol display. The Freestyle Audio Soundwave includes a 0.9-inch display, allowing outdoor use. The FA300 also has Bluetooth capabilities. The screen relies upon thin films that reflect back color from incident white light to create images, similar to a butterfly's irridesence (and hence the use of the butterfly as part of the mirasol branding).

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"Freestyle Audio developed its first waterproof MP3 player to address a fundamental need of outdoor sports enthusiasts," said Lance Fried, founder and chairman of Freestyle Audio. "The inclusion of mirasol displays shows our commitment to finding innovative solutions to further enhance the active lifestyle and outdoor experience. Low power consumption and direct sunlight visibility will remain important product attributes for this growing enthusiast market."

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