AVX expands product offerings through distributors
AVX Corp. has expanded its product offerings through company-authorized broadline global distributors. Thus, it includes new RF capacitors and tantalum polymer capacitors, as well as PCIExpress and battery connectors. Besides allowing AVX to broaden its market development for the complete breadth of products, this decision will also enable the manufacturer to focus on new products aimed at developing applications.
“Being able to offer breadth of product and available inventory to designers while providing logistics and technical support for production volumes is critical in enabling customers to hit their market windows,” said Pete Venuto, AVX Corporate vice president of sales. “AVX has the best distribution line card in the industry and this channel is a crucial part of the market.”
The additional product offering is part of a broader strategy to maximize AVX’s core customer base by more efficiently focusing its distribution offerings, which included paring down its network in Europe by 12% and also reducing the number of distributors in the United States.
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© 2012 Penton Media Inc.
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