G2 Microsystems Inc., a developer of integrated circuits for the mobile resource management (MRM) market, has announced that the UPS Strategic Enterprise Fund has made an investment as an extension to the company's series A round. Other investors in the series A round include Starfish Ventures and DB Capital Partners, the private equity and venture capital arm of Deutsche Asset Management (Australia) Ltd. Terms of the investment were not disclosed.

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"We are excited to have UPS as an investor," said John Gloekler, CEO and president of G2 Microsystems. "Their knowledge and operational experience in deploying worldwide asset tracking systems will greatly enhance G2 Microsystems' ability to deliver superior technology to the mobile resource management market."

Mobile MRM is a rapidly growing market that enables businesses to track assets worldwide and monitor their environment and security. G2 Microsystems is developing a range of ultra low-power, active asset tracking system-on-a chip (SoC) solutions for location-based service (LBS) applications that leverage the large installed base of WiFi infrastructure. The G2 Microsystems SmarTag products go beyond today's basic RFID technology and offer intelligent tracking and sensor capabilities that can be used with the global 802.11 (WiFi) network. These advanced capabilities coupled with SmarTag's low power consumption will significantly lower the cost of ownership and expand the applications for LBS.