Apple’s iPhone 4S: Not So Disappointing After All

With millions of sales already, Apple’s iPhone 4S is racking up some significant customer satisfaction. It’s also tempting Android and other smart-phone owners.

With millions of sales already, Apple’s iPhone 4S is racking up some significant customer satisfaction. It’s also tempting Android and other smart-phone owners.

A study by Retrevo shows that lots of folks are happy with the iPhone 4S. Even though it doesn’t have Long-Term Evolution (LTE), near-field communications (NFC), or a larger screen, it’s still a hot item. The upgraded camera and voice access/response feature are impressive, and the new 1-GHz processor gives users the performance they have come to expect. Millions have already been sold. Here is a snapshot of who’s buying it.

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Who’s buying the iPhone 4S (by type of cell-phone owner)?

  • 44% of iPhone 3G and 3GS owners plan on buying the iPhone 4S
  • 42% of iPhone 4 owners plan on buying the iPhone 4S
  • 12% of Android owners plan on buying the iPhone 4S
  • 24% of BlackBerry owners plan on buying the iPhone 4S

Among all smart-phone owners...

  • 24% said they plan on buying the iPhone 4S
  • 26% said they aren’t sure about buying the iPhone 4S
  • 50% said they aren’t planning on buying the iPhone 4S

iPhone 4 owners: are you disappointed in the iPhone 4S?

  • 53% said they’re not disappointed
  • 21% said yes, they wish it had a new design
  • 29% said yes, they wish it had 4G connectivity
  • 12% said yes, they wish it had a larger display

Smart-phone owners: are you disappointed in the iPhone 4S?

  • 71% said they’re not disappointed
  • 11% said yes, they wish it had a new design
  • 17% said yes, they wish it had 4G connectivity
  • 7% said yes they wish it had a larger display

For a look at the complete study go to
www.retrevo.com/content/blog/2011/10/who-going-buy-iphone-4s.

Retrevo
www.retrevo.com

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© 2012 Penton Media Inc.


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