Green Plug has extended its Web site to complement the ongoing, consumer-driven "I Want My Green Plug" (IWMGP) campaign. The company said that momentum is building among consumer electronics companies to public utilities to environmental organizations and national government for an open, green standard for universal power.

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Besides the ability to vote for consumer electronics devices to "Green Plug Enable," includes social tools for sharing with friends, embedding a widget on a blog or Web site, bookmarking it on social sites, joining IWMGP groups on social networks, and following the Green Plug blog. Green Plug said it is the first green technology company to apply two-way digital communication to convert a universal power source to a device's specific power requirements.

Furthermore, dc power hubs enabled with Green Plug’s Greentalk digital protocol can simultaneously power multiple devices, each with its own specific voltage and power requirements. Green Plug technology minimizes e-waste by allowing consumers to keep their chargers for use with future devices after their current devices have become obsolete.

Embracing Green Plug’s approach to fixing “the broken power model” are the Natural Resources Defense Council, Pacific Gas & Electric, the Green Electronics Council, a representative of the Chinese government, and manufacturers Ricoh, Fabrik, Innergie, Luminary Micro, and Westinghouse Digital Electronics, among others.

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