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JiWire has launched the JiWire Hotspot Advertising Network. The network serves advertising on Wi-Fi hotspot login screens and during Wi-Fi sessions, enabling advertisers to efficiently reach an attractive audience at known venues and enabling hotspot operators to enhance the returns on their Wi-Fi infrastructure investments. Toshiba and Sony will be the first companies to advertise on the network, and nine wireless Internet service providers--collectively operating thousands of hotspots--have joined the network.

The JiWire Hotspot Advertising Network connects advertisers with a prequalified audience of affluent mobile professionals. According to an online survey conducted by JiWire during the winter of 2006, 77% of hotspot users have annual household incomes of more than $50,000, and 55% of hotspot users identify themselves as C-level executives, vice presidents or other managers. Furthermore, 67% plan to purchase high-end mobile computing products in the next 12 months.

This attractive audience is growing rapidly: The European Commission estimates that there are currently more than 125 million Wi-Fi users worldwide and that there will be more than 500 million Wi-Fi users worldwide by 2009.

The JiWire Hotspot Advertising Network is configured to deliver location-specific advertising and to provide sophisticated tracking of advertising performance, giving advertisers unprecedented control over their advertising campaigns. The network will enable both geographic targeting, in which different advertisements are delivered to various regions, states, cities or hotspots, and location-type targeting, in which different advertisements are delivered to various venues, such as hotels, airports, cafes and convention centers.