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BlueAnt Wireless has announced its entry into the United States market with the establishment of its U.S. headquarters in New York. BlueAnt's award-winning wireless headsets and speakerphones are available in retail stores across the United States through its partnerships with distributors Xentris, DBL Distributing, Pacific Cellular Supply and D&H, and retailers J&R Music World & Computer World, Go Wireless, DataVision, Cellaris, Xpress Wireless and many more.

The first products available across the country are BlueAnt's X3 Micro Bluetooth headset, winner of the Consumer Electronics Show (CES) Innovation Award for "Best in Design," and Supertooth II, BlueAnt's sun visor-mounted hands-free speakerphone. Additionally, BlueAnt is debuting its leading-edge Sonic Bluetooth portable speakers in select retail outlets.

The expansion into the U.S. market represents a strategic move in BlueAnt's move toward global adoption of its Bluetooth wireless peripherals. According to research firm Gartner, North America is the second largest market for Bluetooth phones, with sales of $5.4 million in 2004. Sales of Bluetooth phones are expected to increase over the next few months, driven by laws in more than 40 states that require the use of hands-free phones when driving.

Two of BlueAnt's most popular hands-free Bluetooth peripherals in Australia are now available to consumers and business users across the United States: the X3 Micro Bluetooth headset and the Supertooth II Bluetooth speakerphone.

BlueAnt's award-winning X3 Micro--the length of a matchstick and weighing in at less than one-half ounce--is one of the world's smallest Bluetooth headsets. Packed in this small package is clear, high-quality audio delivered through a full-duplex headset equipped with adjustable volume control and built-in microphone. Going beyond the capabilities of other Bluetooth headsets, the X3 Micro can be linked with up to three other Bluetooth devices, and it is compatible with most Bluetooth mobile phones, smartphones and PDA phones, as well as Bluetooth-enabled PCs and Macintoshes for voice-over-IP (VoIP) calls and applications.

The X3 Micro provides up to seven hours of talk time and 180 hours of standby time. It also offers the convenience of three charging options included as part of the kit: an in-car charger, an AC wall charger, and a USB port into a PC or Macintosh.
The BlueAnt Supertooth II Bluetooth speakerphone supports all the features of your phone while making communication on the move safer and easier. For use in the vehicle, at home or in the office, the lightweight Supertooth II weighs just over 4.5 ounces and can be attached to the sun visor of the vehicle in less than five seconds. A swivel arm provides easy access to the microphone even--whether the sun visor is up or down.

Research firm In-Stat has predicted that Bluetooth semiconductor shipments will reach 316 million units in 2006, rising to 866 million in 2009. At the core of Bluetooth's popularity, In-Stat suggests, are music-enabled mobile phones that are helping Bluetooth penetrate into other products such as notebook PCs, headsets, MP3 players and automobiles.