Nokia is reorganizing its corporate structure to “increase competitiveness and deliver a stronger and more differentiated consumer experience,” the company says. Effective July 1, Nokia’s devices and service business will comprise three units: Mobile Solutions, Mobile Phones, and Markets.

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According to the company, this move will accelerate product innovation and software execution in line with the company’s goals of integrating content, applications, and services into its mobile computer, smart-phone, and mobile-phone portfolio. It’s also designed to strike a balance between Nokia’s business continuity, professional competencies, and faster execution.

The Mobile Solutions unit will concentrate on the company’s high-end mobile computer and smart-phone portfolio. Based on the MeeGo and Symbian software platforms, respectively, these devices will be tightly integrated with Nokia’s Internet services to increase the combined value for customers, the company says. Markets will be responsible for Nokia’s “go-to-market” activities, including sales and marketing, management of the company’s supply chains, and sourcing operations.

Nokia also says that its Mobile Phones unit will focus on maintaining Nokia’s leadership in the feature-rich mobile-phone market and driving the direction of Series 40, which it calls the world’s largest mobile operating system. The Mobile Solutions and Mobile Phones units will have dedicated portfolio management, including product planning, R&D, and dedicated software assets.

Anssi Vanjoki will head the Mobile Solutions unit. It will comprise MeeGo Computers, led by Alberto Torres, and Symbian Smartphones, led by Jo Harlow. Services, also part of the unit and led by Tero Ojanpera, will continue to develop Ovi as an integrated service into smart phones and mobile computers while leading the development and deployment of new services.

Rich Green will serve as Nokia’s chief technology officer. He will assume responsibility for driving common technology architecture across the company. Nokia cites Green’s expertise from his time in Silicon Valley, including a number of years at Sun Microsystems, as an asset. He will report to Vanjoki.

Headed by Mary McDowell, the Mobile Phones unit will work closely with Services to add value to lower-end devices through offerings such as Ovi Life Tools, Ovi Mail, Ovi Store, and Nokia Money. Niklas Savander will head Markets, which will focus on sales and marketing efforts, solution selling, the transformation to digital marketing, and the consolidation of Nokia’s supply chain and sourcing.

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