Platform Delivers Location-Based Mobile Messaging

Sep 19, 2008 1:27 PM, MD&D Staff

The next-generation 5130 Geographic Messaging Services Platform (GMSP) from Alcatel-Lucent supports the delivery of finely targeted “push” messaging, advertising, and social networking services to mobile users based on their location. Leveraging unique innovations from Bell Labs, the 5130 GMSP overcomes two key challenges by reducing the capacity demands on mobile networks and the consumption of battery life in the mobile devices.

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The platform’s “geofencing” engine ensures that that messages, promotions, and ads can reach subscribers at the most appropriate time and place. Geofencing involves the establishment of a virtual fence around a particular location or individual. When a mobile phone user crosses a given fence, it triggers the delivery of an SMS text message or multimedia message that is relevant to that individual and that location, such as a promotion for a particular store, or the presence of a friend or associate in the area.

Also included is the Geopepper Mobile Marketing Application. A white-label service, which means it can be easily re-branded by the service or content provider, this application offers location-driven, mobile marketing capabilities to deliver timely information about retail businesses and promotions based on location and pre-defined end-user interests. In addition, the Geopepper Social Networking Application is a white-label service for carriers that offers location-driven social networking capabilities for mobile devices, delivering targeted content and buddy alerts based on end-user location.