Qualcomm Inc. has announced Qualcomm Services Labs Inc. (QSL), a wholly owned subsidiary created to develop and introduce new services and applications that tap into the advantages of mobile technology. Designed to operate as an incubator, the company will explore ideas, technologies, and service models that can have an immediate impact in the marketplace as well as drive the adoption of Qualcomm’s technologies.

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QSL and its products will develop services and applications in five main areas: communication, information/entertainment, discovery, life automation, and digital to physical. As these services and applications mature, the company will determine if they will be transferred to a new or existing Qualcomm division or if they will be established as a separate business entity. Already, QSL has launched four services.

The Neer geo-fence-based location sharing service solves communication and coordination problems by automatically sharing user-selected locations with that user’s “inner circle.” It is now available on the Android Market and will soon come to Brew MP and Apple’s App Store.

The Qilroy social-messaging service enables location-based conversations to take place anywhere in the world. Users can instantly find people around them or at any interesting place in the world and then chat, post questions, and reply to others. It’s available on Apple’s App Store and on the Web at www.qilroy.com, and it will be available soon from Brew MP and the Android Market.

The Tapioca Magic Link intelligent URL shortening service allows content providers to share multimedia such as video and Web/WAP across devices like smart phones, feature phones, PCs, and smartbooks. Available now, it’s specifically geared for viral multimedia distribution across social networks.

And, the free Vive friends-based social recommendation service allows users to share recommendations, ratings, purchases, and other activities with friends and other users in the Vive community. It gives users the freedom to recommend any content, organizes the content for quick access, translates content across platforms when needed, and rewards active and influential users. It’s available on Facebook and will soon be on Brew MP and Apple’s App Store.

Qualcomm Services Labs