Based on the digital video broadcast-handheld (DVB-H) standard, Modeo LLC, a rename for Crown Castle Mobile Media LLC, has plans to deliver live mobile TV to the top 30 markets across the United States. Combining spectrum rights with unique expertise across wireless networks, broadcast and content platform operations, Modeo, a subsidiary of Crown Castle International Corp. is poised to bring innovative mobile TV service to market this year.

Last year, Modeo successfully piloted its DVB-H mobile broadcast network in Pittsburgh. Modeo plans to launch the service commercially during 2006 in select major U.S. markets, including New York City. Modeo is currently working on a nationwide deploy-ment of its network to the top 30 U.S. markets, with launches targeted throughout 2007. “Modeo is designed to deliver a superior mobile video experience so that consumers can enjoy shows wherever and whenever they choose,” said Michael Schueppert, President of Modeo.

“Our marketing campaign, ‘Modeo: For the love of TV,’ emphasizes our focus on providing a fun and easy-to-use service that delivers popular news, sports, music and entertainment to a broad range of mobile devices including cell phones, laptops, portable media players, personal digital assistants and more.” The service provider is planning to offer a compelling package of live video and audio channels and be the world's first mobile broadcast network to support podcasting. Podcasting is a term used to describe the distribution of recorded audio or video programs over Internet protocol networks like DVB-H. Modeo subscribers then will be able to download dozens of video podcasts and hundreds of audio podcasts each week directly to their mobile device. Video services are designed to be broadcast in digital TV quality at QVGA resolution at up to 30 frames per second, significantly exceeding the quality offered by first-generation mobile video products.

Leading mobile entertainment industry analysts, including Frost & Sullivan and IDC, project the mobile video market will exceed $1.5 billion by 2009. Multicast networks like Modeo, which use the global standard DVB-H technology, are expected to be the largest and fastest growing segment of the mobile video market. DVB-H trials are under way in several countries, including the United States, Germany, Finland, the United Kingdom, France, Italy, Spain, Australia and Singapore. Leading wireless and technology firms including Nokia, Motorola, Samsung, Texas Instruments, Intel, Philips and Microsoft support the standard.

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