Novatel Wireless has announced a strategic partnership with Internet Connectivity Group (ICG), a solution provider in the wireless Internet and digital media space. Together, the two companies are looking to bring media content to gas stations in the United States, Canada and Mexico.

ICG's digital advertising solution offers gas station owners and advertisers state-of-the-art content management, distribution and display technology for maximum impact.

“By working with Novatel Wireless, our customers will eliminate the need to hardwire digital signage at the pump,” said Kurtis Van Horn, president of ICG. “The Novatel Wireless infrastructure enables us to deliver the right content to the right location, based on demographics and geography. Our combined solution enables advertisers to recognize the highest ROI possible.”

The ICG Mobile Media System leverages the Novatel Wireless Merlin PC720 EV-DO Rev A PC card to provide a low cost and simple to use WWAN technology that is easy to deploy and manage. Future systems will include an option with a Novatel Wireless embedded module design.

“We are constantly looking at ways to enhance the value of our solution for our customers while offering station owners ways to increase revenues, decrease costs and create competitive advantages,” said Van Horn. “The Merlin PC720 EV-DO Rev A PC card provides high-speed connectivity to networks and allows for stronger network signal reception.” “ICG required a solution that would turn its unique market challenges into a competitive advantage,” said Rob Hadley, senior vice president, worldwide sales and marketing at Novatel Wireless. For more information, visit www.novatelwireless.com and www.internetconnectivitygroup.com.