Distribution of mobile technologies and services across Africa

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ROK Entertainment Group announced that it’s subsidiary, ROK Africa, has signed an agreement with FoneWorx to distribute mobile technologies and services to mobile operators across Africa.

Over the next six months, FoneWorx will roll out ROK mobile technologies and services to thirty mobile operators across Africa. The process will begin with the distribution in East Africa of ROK TV – a mobile streaming service where the consumer can watch a range of live or on-demand content streamed to their mobile handset.

This will be followed by the addition of Fonepark – a dynamic Internet and WAP site generator that allows a user to create their own mobile content selling site – in thirteen other countries including Nigeria, Angola, Zambia, Namibia and Mozambique, where there are around 70 million mobile-users. The service will also be made available to public broadcasters.

Under the terms of the agreement, ROK and FoneWorx will share the revenue earned from the distribution. The proposed pricing is Rand 10.00 for a single download that includes both channels with subsequent channels being charged at a rate of R3.50 per week. It is expected that the operators’ billing retention will equate to approximately half of these costs. The service will assume the name FoneWorx TV.

“The deployment of ROK’s mobile applications into Africa has been a key goal and FoneWorx have a truly pan-African reach into dozens of mobile phone operators across the continent,” said Laurence Alexander, CEO of ROK, adding that “we are looking forward to subsequently rolling-out a number of other unique ROK applications in addition to mobile TV.”

Robert Russell, Operations Director of FoneWorx agreed that they are: “Delighted to have partnered ROK on this initiative to deliver new mobile entertainment services across Africa. ROK technologies have proved to be ‘Best of Breed’ in the streaming of high quality video over mass-market 2.5G networks, which results in a much more positive user experience than ever before.”

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© 2012 Penton Media Inc.


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