Get Noticed

Choosing the right fonts also will help your UI or application stand out from the crowd. Typography can be a powerful differentiator—just imagine if every brand or logo were presented in the same font. Fonts can play a major role in brand trust as well, as it’s easy to be suspicious of a communication from a familiar brand if the fonts aren’t what you expected.

Figure 4. By choosing a font to suit their needs, users can enhance their mobile experience and make their phone more usable. The FlipFont mobile font download solution from Monotype Imaging enables users of supported phones to personalize their own handsets with fonts.

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Fonts for mobile phones are available to meet specific purposes, whether a custom-designed typeface is right for you or if a pre-existing, mobile-optimized font would work best. OEM-ready fonts can also be selected to complement the look and feel of an existing brand.

Around The World

Including support for multiple languages expands global opportunities. Consumers around the world deserve a memorable user experience. Scalable, multilingual fonts present unique challenges to the mobile environment, as small screens often hinder the ability to fully display characters or even to read them.

Figure 5. Font personalization offerings such as FlipFont provide an easy means of changing fonts used in the UI of a mobile phone. Above, the default font (left) is replaced with the Nadianne typeface (right).